I saw an article the other day about things to consider when hiring a wedding photographer.
The first thing that struck me is that English was not the author's primary language (there were too many awkward phrases). The other thing that I noticed was that the author had no clue how to hire a wedding photographer in America.
That author's primary piece of advice was to make sure that you talked to the photographer to make sure that you would get the proper number of photos made that day. Not in and of itself bad advice, but "number of photos" is an ambiguous request. Your wedding photographer's job is to document the day; to tell the story of your beautiful occasion and to present you - the bride - with an album or prints to treasure for a lifetime. Some events may require 400 photos to effectively document, others 800. A trained monkey can take a number of photos, it doesn't mean they will effectively tell the story.
So the duty of a wedding photographer is to document the day. It sounds easy enough, but how can you be sure that the person you are hiring can do that? The bottom line is that you can't - but there are things you can look for that will give you clues.
The most important thing about choosing a wedding photographer is their style. At the end of the day, you can shop for photographers in any price range and with any amount of included prints or albums. However, none of these factors matter if the photographer's style does not match yours. Do they use a traditional or contemporary style? Are they "photojournalist only" photographers that try to capture all of the important events and groups of the occasion without any formal posing, or do they take time to arrange the important groups of people so that the grouping and all the people in it look their best? Are they "natural light" photographers or are they able to effectively use flash to enhance photos in cavernous churches and dark reception halls?
How do you find a wedding photographer's style? Look at their work. Where do they get their photos? Prior experience.
Another of the biggest things to look for when hiring a wedding photographer is experience. Weddings are - generally speaking - a once in a lifetime event. There are no do-overs. A wedding photographer has to be on their game from the moment they arrive until the moment they leave making sure they don't miss anything. Further, there are things that happen on wedding day that the wedding photographer has to be ready for. The only way to be ready is to expect them, the only way to expect them is to have practiced; AKA: experience. Do you really want the memories of your once-in-a-lifetime occasion to be lost by a weeked-warrior who is shooting for beer money?
Even if a photographer is experienced, there is always the chance that something will go wrong, or that the results will be less than you expect. To combat this, most professional photographers offer a guarantee. Personally, I guarantee my work by 110%: I guarantee that you will be thrilled with my work, or I will do anything in my power (and some things beyond my power) to make you thrilled. I've even got an insurance policy that will pay for the complete re-staging of a wedding if necessary. If after all my efforts you aren't thrilled: I'll gladly refund 110% of your cost. There is no risk to you.
Hiring a wedding photographer can be a difficult decision, but with a little background it becomes easier to narrow the field and focus your attention toward wedding photographers who will be able to best meet your needs. If you have any further questions, please feel free to comment and I'll be happy to provide clarification or more information.
Best wishes as you plan your wedding!